MCFA faced two significant recruiting challenges: A lack of name recognition and a shortage of qualified, talented applicants to fill job openings within the company. They needed a strategic recruiting marketing campaign that would increase general awareness among both recent college graduates and experienced mid-career professionals – and position MCFA as a company with plenty of opportunities for driven, motivated and qualified employees.
As a creative partner to Bell, we’ve helped articulate their transformative vision to redefine flight. Together, we’ve inspired action across the globe, underscoring Bell’s commitment to going above and beyond. From digital to immersive experiences, we’ve helped shape how the world interacts with this iconic brand.