For CHC, a new safety campaign meant an opportunity to reach employees and customers with a different kind of message. Our first step: Working with CHC to develop “Taking Care,” a fun and creative concept that emphasized the human side of safety. Response to the campaign has been overwhelmingly positive, and it has helped the company create a stronger, more transparent relationship with employees and clients.
Photography for the campaign was especially important because we wanted to showcase real employees, enjoying what they do, taking pride in being part of MCFA and in showing off their "guns" while they are at it.
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